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Why Maison Martin Margiela Became Maison Margiela

Ladies and gentlemen, what brand do you think of when you are asked "fashionable brand"? I think I can think of a few, but Margiela is definitely in it.

After graduating from the Antwerp Royal Academy of Fine Arts in 1979, he entered Jean-Paul Gaultier's atelier and worked as a design assistant before launching Maison Martin Margiela in 1988.

Together with Dirk Bickenberg, Ann Demeulemeester, Walter van Beirendonck, Dries van Noten, Dirk van Seine, and Marina Yi, who graduated from the Royal Academy of Fine Arts in Antwerp at the same time, seven people from Antwerp. It was sometimes called and influenced many designers of the same period.

From 1997 to 2003, he was in charge of the designer of the Hermès women's collection, which shows that his design sense was recognized all over the world.
At that time, Hermès had a lot of gorgeous design wear like the current twill, but Margiela's Hermès announced an extremely simple design with no pattern, which caused quite a critical controversy. is. However, there are people who still love Hermès at that time.

Such Martin Margiela retired with the 20th anniversary collection in 2008, and now the designer team who created the collection with Martin Margiela continues Margiela. Martin Margiela himself seems to have been strongly aware that as the brand grew, Maison Martin Margiela itself was no longer an individual but a team. For that reason, in movies and interviews, he talks about how he never thought that he was the only director when he was working as a designer.

Ladies and gentlemen, as you can see, when he retired, the design was handed over to the team. Therefore, at his strong request, the personal name was removed and only the name Margiela was left, and Maison Martin Margiela became Maison Margiela.

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